Practical market access for tabletop publishers.
Serotonin Games helps small and mid-sized tabletop publishers open new markets, build commercial relationships and get their games in front of the right people.
From localization and distribution outreach to retail pledges, convention representation and crowdfunding support — we work where publishing, sales and industry relationships meet. Nordic roots, global conversations.
Not abstract consulting
Hands-on business development for tabletop games that need momentum.
Best for
Small and mid-sized publishers who need more reach, partners or commercial structure.
First step
A free consultation to look at the game, the market and the realistic next move.
Commercial support where games meet markets.
Localization & licensing
Turn international interest into real conversations. We help publishers identify and approach localization partners, prepare commercial terms, structure offers and present titles in a way that makes sense for regional publishers.
- A catalogue with untapped language potential
- Crowdfunding comments asking for local editions
- Older titles that could work in new territories
- No clear route into international localization conversations
Distribution & retail outreach
Get your games in front of distributors and retailers who actually fit. We help publishers approach distributors, specialist retailers and crowdfunding-friendly stores with clear product information and realistic expectations.
- New distribution channels
- Retailer-ready product sheets
- Wholesale and retail offer structure
- Targeted outreach before, during or after launch
Convention representation
Be present at important shows — even when you cannot be there yourself. Serotonin Games can represent your titles, show games to relevant partners, handle meetings and create new commercial opportunities on your behalf.
- Meet distributors, publishers, retailers or localization partners
- Have your games presented at conventions and trade fairs
- Share convention costs across represented publishers
- Test interest before committing to larger show investments
Crowdfunding & retail pledge support
Crowdfunding is not only about backers. It can also generate retail interest, localization signals, partner conversations and long-term market data.
- Retail pledge outreach
- Retailer communication
- Campaign positioning
- Post-campaign sales opportunities
Business development for stuck projects
Some games are good — they just need movement. If a project has stalled, lacks the right partner or needs a clearer commercial route, we help identify the next practical step.
- The game is finished but not moving
- The publisher has stock but no plan
- A campaign needs a better commercial structure
- Localization or distribution has stalled
Publisher & partner introductions
Warm introductions to publishers, manufacturers and commercial partners that actually fit your catalogue.
- You want to co-publish or license a title
- You need manufacturing or print-run partners
- You are looking for co-development partners
Production & manufacturing
We manage production and logistics for your editions – from print-ready files to delivered stock – backed by 10+ years of board game manufacturing experience.
- A new edition or reprint that needs to be produced
- A localization deal where files and production need handling
- No in-house capacity for production and logistics
Built for publishers who need more than advice.
Small and mid-sized publishers
Good games, but not enough time, network or internal bandwidth to chase every market yourself.
Crowdfunding publishers
Campaigns where retail, localization or distribution conversations should be part of the strategy.
Backlist potential
Older titles, reprints, expansions or regional opportunities that deserve a second commercial look.
Convention support
Publishers who want their games represented at shows without sending their own team every time.
Clear steps. Practical follow-up.
We look at the opportunity
Not every title fits every market. We start by understanding the game, the publisher, the terms and the realistic route forward.
We prepare the right material
Partners need clear information: price, product specs, availability, language dependency, MSRP, margins, assets and market fit.
We approach the right people
The goal is not to spam the industry. The goal is targeted outreach where the game has a real reason to be discussed.
We follow up
Most opportunities are not created by one email. We help keep the conversation moving and turn interest into next steps.
Because publishing a good game is only part of the job.
It is also about finding the right partners, entering the right markets, handling the right conversations and knowing when an opportunity is worth pursuing.
Serotonin Games works across publishing, localization, distribution, retail, crowdfunding and convention representation — with a practical, relationship-driven approach.
Good to know before we talk.
Do I have to sign an exclusive agreement?
No. We work non-exclusively, with no lock-in. You keep full control of your rights and are free to work with other partners alongside us.
Do you handle the work after a deal is signed?
Yes. Contracts, translation, files, production and logistics – we can take it all the way to the finished edition.
What does the first call cost?
Nothing. The intro call is free and without obligation. We look at your catalogue, markets and stock, and tell you honestly whether and how we can help.
Who will I actually be working with?
Directly with me, Lasse – no junior consultants and no outsourced advice.
Which markets do you cover?
Worldwide. We work with localization partners, distributors and retailers in many countries, and focus on the markets where your games have the best chance.
Can you help with games that are already on the market?
Yes. Older titles and slow-moving stock are often a good fit – a new language edition or a new territory can give a game a second life.
Do you work with crowdfunded games?
Yes. We help secure retail buy-in for Kickstarter and Gamefound campaigns.
Have a game, catalogue or project that needs momentum?
Let’s talk about new markets, new partners and the next practical commercial step. First consultation is free.