Not abstract consulting
Hands-on business development for tabletop games that need momentum.
Best for
Small and mid-sized publishers who need more reach, partners or commercial structure.
First step
A free consultation to look at the game, the market and the realistic next move.
What we help with
Commercial support where games meet markets.
01
Localization & licensing
Turn international interest into real conversations. We help publishers identify and approach localization partners, prepare commercial terms, structure offers and present titles in a way that makes sense for regional publishers.
Useful when you have
- A catalogue with untapped language potential
- Crowdfunding comments asking for local editions
- Older titles that could work in new territories
- No clear route into European localization conversations
Typical support: partner outreach, pricing structure, pitch material, follow-up, deal framing and commercial advice.
02
Distribution & retail outreach
Get your games in front of distributors and retailers who actually fit. We help publishers approach distributors, specialist retailers and crowdfunding-friendly stores with clear product information and realistic expectations.
Useful when you need
- New distribution channels
- Retailer-ready product sheets
- Wholesale and retail offer structure
- Targeted outreach before, during or after launch
Typical support: distributor outreach, retailer lead work, catalogue presentation, commercial terms, follow-up and sales support.
03
Convention representation
Be present at important shows — even when you cannot be there yourself. Serotonin Games can represent your titles, show games to relevant partners, handle meetings and create new commercial opportunities on your behalf.
Useful when you want to
- Meet distributors, publishers, retailers or localization partners
- Have your games presented at conventions and trade fairs
- Share convention costs across represented publishers
- Test interest before committing to larger show investments
Typical support: pre-show booking, meeting scheduling, product presentation, follow-up reports, samples coordination and post-show introductions.
04
Crowdfunding & retail pledge support
Crowdfunding is not only about backers. It can also generate retail interest, localization signals, partner conversations and long-term market data.
Useful when you need
- Retail pledge outreach
- Retailer communication
- Campaign positioning
- Post-campaign sales opportunities
Typical support: retail pledge setup, retailer outreach, campaign communication input, demand analysis and post-campaign follow-up.
05
Business development for stuck projects
Some games are good — they just need movement. If a project has stalled, lacks the right partner or needs a clearer commercial route, we help identify the next practical step.
Useful when
- The game is finished but not moving
- The publisher has stock but no plan
- A campaign needs a better commercial structure
- Localization or distribution has stalled
Typical support: project review, market route planning, outreach strategy, commercial positioning and hands-on follow-up.
Who this is for
Built for publishers who need more than advice.
Small and mid-sized publishers
Good games, but not enough time, network or internal bandwidth to chase every market yourself.
Crowdfunding publishers
Campaigns where retail, localization or distribution conversations should be part of the strategy.
Backlist potential
Older titles, reprints, expansions or regional opportunities that deserve a second commercial look.
Convention support
Publishers who want their games represented at shows without sending their own team every time.
How we work
Clear steps. Practical follow-up.
Step 1
We look at the opportunity
Not every title fits every market. We start by understanding the game, the publisher, the terms and the realistic route forward.
Step 2
We prepare the right material
Partners need clear information: price, product specs, availability, language dependency, MSRP, margins, assets and market fit.
Step 3
We approach the right people
The goal is not to spam the industry. The goal is targeted outreach where the game has a real reason to be discussed.
Step 4
We follow up
Most opportunities are not created by one email. We help keep the conversation moving and turn interest into next steps.
Why Serotonin Games?
Because publishing a good game is only part of the job.
It is also about finding the right partners, entering the right markets, handling the right conversations and knowing when an opportunity is worth pursuing.
Serotonin Games works across publishing, localization, distribution, retail, crowdfunding and convention representation — with a practical, relationship-driven approach.
Ready to talk?
Have a game, catalogue or project that needs momentum?
Let’s talk about new markets, new partners and the next practical commercial step. First consultation is free.