We make board games happen.
Serotonin Games helps tabletop publishers turn good games into real commercial opportunities.
We work across localization, distribution, retail outreach, crowdfunding support, convention representation and business development — where publishing, sales and industry relationships meet.
Practical market access
Not abstract consulting. We help publishers identify the right route, prepare the right material, approach the right people and keep the conversation moving.
Good games often need better routes to market.
The tabletop industry is full of strong games that never quite reach the right people. Sometimes the issue is distribution. Sometimes it is localization. Sometimes it is old stock, unclear positioning, missing retailer access, or simply not knowing who to talk to next.
Serotonin Games works in that gap.
We connect publishers with practical commercial opportunities: regional partners, retailers, distributors, localization contacts, crowdfunding-friendly stores and convention meetings that actually make sense.
Our work
All services →Localization & licensing
We help publishers identify regional partners, prepare commercial terms, structure offers and present titles in a way local publishers can evaluate.
Distribution & retail
We help publishers approach distributors, specialist retailers and crowdfunding-friendly stores with clear product information and realistic terms.
Retail pledge support
We support crowdfunding and preorder campaigns with retailer communication, retail pledge structure and qualified outreach.
Convention representation
We represent selected titles at trade fairs and conventions, handling meetings, product presentation, samples and follow-up.
Stuck projects
Some games are good — they just need movement. We help find the next realistic commercial step when a project has stalled.
Business development
We help publishers sharpen positioning, evaluate market routes and make practical decisions about where effort is actually worth spending.
We are not a traditional distributor, publisher or agency.
We are the person in the middle who understands the market, knows the people, asks the awkward questions, and helps move things forward.
Who we help
Serotonin Games is built for small and mid-sized tabletop publishers who need more reach, more structure and more commercial momentum.
That includes publishers launching new games, preparing crowdfunding campaigns, exploring localization, opening distribution channels, building retailer interest or trying to get more value from an existing catalogue.
Have a game, catalogue or project that needs momentum?
Let’s talk about new markets, new partners and the next practical commercial step. First consultation is free.
