Market access for tabletop publishers

Your game.
The right people.
Real follow-up.

Serotonin Games helps small and mid-sized tabletop publishers open new markets through localization, distribution, retail outreach, crowdfunding support and convention representation.

Built on a tabletop network of 400+ publisher contacts and 1600+ retailer contacts.

400+
Publisher contacts
1600+
Retailer contacts
11+
Publisher partners
EU/UK
Market conversations

Good games do not move by themselves.

Many smaller publishers have strong games, but limited time, network or bandwidth to chase every distributor, localization partner, retailer, convention opportunity or post-campaign lead.

Not just advice

This is built around action: outreach, meetings, partner conversations, convention presence and follow-up.

Not a big agency

Direct, founder-level support for publishers who need movement without building an internal sales department.

Not random outreach

The goal is not to spam the industry. The goal is to approach the right people with the right commercial reason.

Practical packages for getting games into markets.

Each service can be used separately, or combined into a longer market access plan.

01
Localization Outreach Sprint
For publishers who want structured conversations with regional partners before committing to print.
  • Localization partner targeting
  • Commercial terms and price logic
  • Pitch material and title presentation
  • Follow-up with regional publishers
Outcome: a cleaner localization pitch, better partner targeting and real follow-up conversations.
02
Retail & Distribution Push
For games that are ready for shops, distributors, specialist retailers or crowdfunding-friendly stores.
  • Distributor and retailer outreach
  • Wholesale/retail offer structure
  • Product sheets and catalogue positioning
  • Commercial follow-up and next steps
Outcome: better market targeting, clearer offers and more useful commercial conversations.
03
Convention Representation
For publishers who cannot attend every show, but still want meetings, presence and follow-up.
  • Pre-show meeting booking
  • Representation at B2B events
  • Title presentation to relevant partners
  • Post-show notes, intros and follow-up
Outcome: show presence, booked meetings, product presentation and structured post-show follow-up.
04
Crowdfunding Retail Support
For campaigns where retail pledges, late pledges and post-campaign sales should be part of the strategy.
  • Retail pledge outreach
  • Retailer communication
  • Campaign commercial positioning
  • Post-campaign sales opportunities
Outcome: cleaner retail outreach, better campaign structure and stronger post-campaign follow-up.
05
Stuck Project Review
For good games, old stock, delayed projects or unclear commercial routes that need movement.
  • Project and catalogue review
  • Market route planning
  • Commercial positioning
  • Practical next-step recommendations
Outcome: a clearer route forward, sharper priorities and practical commercial follow-up.
06
Publisher & Partner Introductions
For targeted introductions where there is a real commercial fit, not just another cold email.
  • Publisher and partner matching
  • Designer-to-publisher conversations
  • Co-publishing opportunities
  • Warm commercial introductions where relevant
Outcome: more relevant conversations with people who have a reason to care.

Publishers and partners I work with.

Serotonin Games works across a growing tabletop network of 400+ publisher contacts and 1600+ retailer contacts, supporting selected partners through distribution, localization, convention representation, crowdfunding support and commercial outreach.

Sinister Fish
UK
Pendragon
Italy
Tin Robot Games
International
Ludically
France
Play To Z
International
Sky Lion Games
International
Tabletoys
International
Envy Born Games
International
This Is A Game
International
Happyshops
Germany
More partners
In progress
Your studio?
Let’s talk

Can’t attend every show?

Conventions and trade fairs are expensive, time-consuming and hard to justify for smaller publishers. Serotonin Games can represent selected titles at key events, book relevant B2B meetings, present games to distributors, retailers, localization partners and publishers — and follow up after the show.

Pre-show booking

Targeted meeting requests before the event, based on the titles and the commercial goal.

On-site presence

Your games can be shown and discussed even when your own team cannot attend.

Shared costs

Convention representation can be structured across several publishers to make attendance more realistic.

Real follow-up

Notes, introductions and next steps after the event — not just “we had some nice chats”.

From first call to commercial follow-up.

The process is built to make the opportunity clear, prepare the right material and keep conversations moving.

01
Define the opportunity
Which market, partner type, convention, campaign or commercial problem are we trying to solve?
02
Prepare the material
Product info, pricing, terms, assets and a pitch angle that gives the target a reason to care.
03
Approach the right people
Targeted outreach to distributors, retailers, publishers, localization partners or convention contacts.
04
Keep it moving
Meeting notes, follow-up, partner introductions, commercial clarification and practical next steps.

Nordic roots. European conversations.

Serotonin Games works across Nordic and European tabletop conversations — including distribution, localization, retail outreach, convention meetings and partner introductions.

Nordics
Retail & distribution
United Kingdom
Retail, publishers & events
Germany
Localization & trade shows
France
Publisher conversations
Benelux
Partner opportunities
Rest of Europe
Selected opportunities

You may not need a full agency. You may need the right operator.

Larger agencies can be the right fit when you need a full outsourced department. Serotonin Games is built for publishers who need direct, practical, founder-level support: someone who can understand the game, talk to the market and keep commercial conversations moving.

Lower friction

Start with one project, one market, one show or one commercial problem.

More direct

Work with the person doing the outreach, meetings and follow-up.

More practical

Built around action: contacts, terms, meetings, conventions and follow-up.

Ready to talk?

Tell me where your game needs to go next.

Whether it needs new markets, better partners, retail interest, convention presence or simply a clearer next step — the first consultation is free.

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